The concept behind this editorial was to reflect the changing nature of traditional relationship dynamics. Who is now the breadwinner, what can women wear, what is masculinity, who wears the pants?
Art direction & Stylist: Jeera Abdullah
Photographer: Izzy Osman
MUA: Att Yusof
MODELS : Milena & Wayne of Wu Models
We were hired to conceptualize and produce images for Charis’ first music single; a lookbook to accompany the single inline with the theme of ‘supernova’. We came up with the concept of a Parisian girl waiting for her boyfriend in a cafe, incorporating metallics, plastics and bokeh to evoke a sense of the celestial.
Once we got the agreement from Charis on the moodboard we went ahead with sourcing outfits and props for the shoot.